SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...
This week’s Lucha Underground episode produced a … “unique” mix of viewership with heavy concentration in the replay hour.
Lucha Underground Viewership Tracking
– May 11: Lucha Underground drew a combined audience of 177,000 viewers, very close to 180,000 viewers last week. How they got there is the interesting part.
Lucha only drew 96,000 first-run viewers, down from 138k last week. It was the second-fewest first-run viewers this year.
However, the replay jumped to 81,000 viewers, nearly doubling 42k last week. It was the second-most replay viewers this year.
– DEMOGRAPHICS: Lucha’s median age was 54.9 years-old, younger than last week.
However, the show only drew 29,000 adults 18-49 viewers in the first-run timeslot, the fewest of the year.
Also in the first-run airing, 90 percent of the audience was males 18-49, leaving only 10 percent females 18-49. Lucha tied for the fewest f18-49 viewers of the year.
Lucha has lost a considerable number of female viewers the past three weeks…
Female 18-49 Tracking
- Weeks 1-13: average split of 76% m18-49 and 24% f18-49
- Week 14: split of 84/16
- Week 15: split of 91/9
- Week 16: split of 90/10