SPOTLIGHTED PODCAST ALERT (YOUR ARTICLE BEGINS A FEW INCHES DOWN)...
The Jan. 29 episode of TNA Impact on AMC drew 201,000 viewers, up from 173,000 and 171,000 the first two weeks, according to an industry source with access to ratings data.
In the key 18-49 demo, it drew a 0.04, up from 0.03 last week and matching the premiere week’s 0.04.
The advertised main event was Rich Swann vs. A.J. Francis, plus the reveal of the Feast or Fired briefcases.
Nielsen changed their method of measuring specifically pro wrestling viewership as of Jan. 26, and it led to an increase in viewership of all pro wrestling shows last week, including Dynamite and Smackdown. It’s not clear how much of a difference it made, but basically any meaningful comparisons between last week’s viewership data and the prior weeks is difficult. Dynamite’s viewership increased 21 percent over the prior three-week average unexpectedly, so if the 201,000 was 21 percent higher also than it would have been measured if not for the adjustment, that would put viewership right around 160,000, down from 171,000 and 173,000 the prior two weeks.
There is likely to be more volatility in the data over time given the smaller viewership overall, which means the sampling of measured viewers when magnified to reflect total viewership is more easily moved by a small number of measured viewers. So the five-week trend and ten-week averages over time will mean more.
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