Monday’s Raw following the Fast Lane PPV definitely got a Shane Pop in social media interest. Nielsen’s Twitter TV Ratings metrics indicate Raw topped the post-Royal Rumble episode by a healthy margin and fell just short of Daniel Bryan retirement Raw from two weeks ago.
Raw Social Media Tracking
February 22: Monday’s Raw jumped 100-164 percent in the individual social media metrics compared to last week’s Raw leading into Fast Lane.
It was still not good enough to take the #1 spot among series & specials on Monday night, as Raw trailed “The Bachelor” on ABC.
– Raw’s unique Twitter audience was 2.802 million, up 120 percent from last week.
– Total impressions were 20.689 million, up 164 percent from last week.
– The number of unique authors tweeting about Raw was 64,000, up 106 percent from last week. Total tweets were 286,000, up 110 percent from last week.
Comparisons – Post-Rumble Raw, D-Bryan Retirement Raw, Shane Post-Fast Lane Raw
- D-Bryan Raw: 2.926 million
- Shane Raw: 2.802 million
- Post-Rumble: 1.824 million
- D-Bryan Raw: 21.342 million
- Shane Raw: 20.689 million
- Post-Rumble: 14.343 million
- D-Bryan Raw: 83,000
- Shane Raw: 64,000
- Post-Rumble: 54,000
Number of Tweets
- D-Bryan Raw: 343,000
- Shane Raw: 286,000
- Post-Rumble: 243,000
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