Even with the benefit of the highest-rated show of the year – the post-WrestleMania Raw episode – Raw fell 9.1 percent in TV ratings in the second quarter compared to Q1.
Raw’s third hour really affected the overall quarter with some significant struggles mid-way through the quarter. Plus, all 13 weeks in the quarter saw third hour viewership decline from the second quarter.
The third hour generated the most DVR viewers, as usual, but the second quarter average declined from Q1.
– Raw averaged a 2.33 TV rating in Q2, down 9.1 percent from a 2.56 rating in Q1.
The peak rating was a 2.93 rating on April 4 for the post-Mania Raw. Two months later, Raw hit the historically-low 2.03 rating on June 13.
After Apr. 4, every episode in the second quarter was below the Q1 average of a 2.56 rating.
– The live airings on Monday night averaged 3.325 million viewers, down 7.7 percent (about 275,000 viewers) from 3.604 million viewers in the First Quarter.
Q2 First Hour: 3.404 million average viewers
3.768 million in Q1
Q2 Second Hour: 3.438 million average viewers
3.644 million in Q1
Q2 Third Hour: 3.133 million average viewers (down 8.8% from 2H)
3.400 million in Q1 (down 6.5% from 2H)
Q2 OVERALL: 3.325 million average viewers
Q1 OVERALL: 3.604 million average viewers
The third hour decline was more pronounced with an 8.8 percent decline in Q2 versus 6.5 percent decline in Q1.
– Average DVR viewership for all three hours was 359,256 per episode, down from 374,308 in Q1. Like Smackdown, there was not a make-up in the original viewership decline.
Q2 First Hour DVR: 323,462 avg. viewers added per episode
Q2 Second Hour DVR: 360,692 avg. viewers added per episode
This was a slight improvement on 359,000 avg. in Q1
Q3 Third Hour DVR: 393,615 avg. viewers added per episode
Down from 408,077 avg. 3H viewers added
– TOTAL VIEWERSHIP was 3.684 million viewers, down 8.0 percent from 3.978 million total viewers in Q1.
– The key demographic ratings were not hit as hard as Smackdown on Thursday nights. However, the biggest decline was the same – the younger audience of males 18-34.
Males 18-34 averaged 1.32 rating, down 15 percent from 1.55 in Q1.
Males 18-49 averaged 1.50 rating, down 9 percent from 1.66 in Q1.
Adults 18-49 averaged 1.18 rating, down 8 percent from 1.28 in Q1.