TV VIEWERSHIP – WWE Raw Second Quarter 2016 – Live & DVR viewing totals & averages

By James Caldwell, PWTorch assistant editor

WWE Raw modern logo (c) WWE.com

WWE Raw TV & DVR Viewership
Second Quarter 2016

Even with the benefit of the highest-rated show of the year – the post-WrestleMania Raw episode – Raw fell 9.1 percent in TV ratings in the second quarter compared to Q1.

Raw’s third hour really affected the overall quarter with some significant struggles mid-way through the quarter. Plus, all 13 weeks in the quarter saw third hour viewership decline from the second quarter.

The third hour generated the most DVR viewers, as usual, but the second quarter average declined from Q1.

VIEWERSHIP

– Raw averaged a 2.33 TV rating in Q2, down 9.1 percent from a 2.56 rating in Q1.

The peak rating was a 2.93 rating on April 4 for the post-Mania Raw. Two months later, Raw hit the historically-low 2.03 rating on June 13.

After Apr. 4, every episode in the second quarter was below the Q1 average of a 2.56 rating.

– The live airings on Monday night averaged 3.325 million viewers, down 7.7 percent (about 275,000 viewers) from 3.604 million viewers in the First Quarter.

  • Q2 First Hour: 3.404 million average viewers
    • 3.768 million in Q1
  • Q2 Second Hour: 3.438 million average viewers
    • 3.644 million in Q1
  • Q2 Third Hour: 3.133 million average viewers (down 8.8% from 2H)
    • 3.400 million in Q1 (down 6.5% from 2H)
  • Q2 OVERALL: 3.325 million average viewers
    • Q1 OVERALL: 3.604 million average viewers

The third hour decline was more pronounced with an 8.8 percent decline in Q2 versus 6.5 percent decline in Q1.

– Average DVR viewership for all three hours was 359,256 per episode, down from 374,308 in Q1. Like Smackdown, there was not a make-up in the original viewership decline.

  • Q2 First Hour DVR: 323,462 avg. viewers added per episode
  • Q2 Second Hour DVR: 360,692 avg. viewers added per episode
    • This was a slight improvement on 359,000 avg. in Q1
  • Q3 Third Hour DVR: 393,615 avg. viewers added per episode
    • Down from 408,077 avg. 3H viewers added

– TOTAL VIEWERSHIP was 3.684 million viewers, down 8.0 percent from 3.978 million total viewers in Q1.

DEMOGRAPHICS

– The key demographic ratings were not hit as hard as Smackdown on Thursday nights. However, the biggest decline was the same – the younger audience of males 18-34.

  • Males 18-34 averaged 1.32 rating, down 15 percent from 1.55 in Q1.
  • Males 18-49 averaged 1.50 rating, down 9 percent from 1.66 in Q1.
  • Adults 18-49 averaged 1.18 rating, down 8 percent from 1.28 in Q1.
Rawlogo6002016 WWE RAW VIEWERSHIP TOTALS
USA Network
Wk Date Rating 1Hr Live
DVR
TOTAL
2Hr Live
DVR
TOTAL
3Hr Live
DVR
TOTAL
AVERAGE
1 1/4/16 2.49 3,707,000 3,516,000 3,503,000 3,573,333
377,000 340,000 430,000 382,333
4,084,000 3,856,000 3,933,000 3,957,667
2 1/11/16
vs. Nat’l Title
2.36 3,536,000 3,206,000 3,228,000 3,323,333
439,000 446,000 559,000
(#1 of Q1)
481,333
(#1 of Q1)
3,957,000 3,652,000 3,787,000 3,804,667
3 1/18/16 2.45 3,775,000 3,591,000 3,123,000 3,496,333
375,000 362,000 390,000 375,667
4,150,000 3,953,000 3,513,000 3,872,000
4 1/25/16
Post-Rumble
2.93 4,140,000 4,183,000 3,972,000 4,098,333
329,000 406,000 469,000 401,333
4,469,000
(#1 of Q1)
4,589,000 4,441,000 4,499,667
5 2/1/16 2.38 3,592,000 3,464,000 3,094,000 3,383,333
416,000 377,000 409,000 400,667
4,008,000 3,841,000 3,503,000 3,784,000
6 2/8/16
Bryan Tribute
2.65 3,907,000 3,905,000 3,368,000 3,726,667
318,000 338,000 404,000 353,333
4,225,000 4,243,000  3,772,000  4,080,000
7 2/15/16 2.48 3,661,000 3,537,000 3,233,000 3,477,000
354,000 373,000 366,000 364,333
4,015,000 3,910,000  3,599,000  3,841,333
8 2/22/16
Post-FL
Shane
2.73 4,201,000 4,055,000 3,396,000 3,884,000
459,000
(#1 2016)
446,000 471,000 458,667
(#2 of Q1)
4,660,000
(#1 of Q1)
4,501,000 3,867,000 4,342,667
(#2 of Q1)
9 2/29/16 2.63 3,961,000 3,660,000 3,551,000 3,724,000
266,000
(Last Q1)
296,000
(Last Q1)
392,000 318,000
4,227,000 3,956,000 3,943,000 4,042,000
10 3/7/16 2.59 3,760,000 3,614,000 3,279,000 3,551,000
296,000 308,000 310,000 304,667
4,056,000 3,922,000  3,589,000  3,855,667
11 3/14/16 2.51 3,471,000 3,392,000 3,510,000 3,457,667
298,000 305,000 379,000 327,333
3,769,000 3,697,000 3,889,000 3,785,000
12 3/21/16 2.44 3,466,000 3,416,000 3,317,000 3,399,667
323,000 302,000 342,000 322,333
3,789,000 3,718,000 3,659,000 3,722,000
13 3/28/16
Pre-WM32
2.66 3,818,000 3,845,000 3,629,000 3,764,000
376,000 368,000 384,000 376,000
4,194,000 4,213,000 4,013,000 4,140,000
FIRST QUARTER AVERAGE 2.56 Rating 3,768,846 3,644,923 3,400,231 3,604,667
355,846 359,000 408,077 374,308
4,124,692 4,003,923 3,808,308 3,978,974
Wk Date Rating 1Hr Live
DVR
TOTAL
2Hr Live
DVR
TOTAL
3Hr Live
DVR
TOTAL
AVERAGE
14 4/4/16
Post-WM32
2.93 4,287,000 4,178,000 3,816,000 4,093,667
396,000 446,000 504,000
(#2 2016)
448,667
4,683,000
(#1-edging
Post-FL)
4,624,000
(#1-edging
post-RR)
4,320,000
(#2-behind
Post-RR)
4,542,333
(#1-edging
Post-RR)
15 4/11/16 2.50 3,474,000 3,687,000 3,427,000 3,529,333
378,000 356,000 419,000 384,333
3,852,000 4,043,000 3,846,000 3,913,667
(-13.8%)
16 4/18/16 2.32 3,486,000 3,541,000 2,980,000 3,335,667
268,000
DVR views
314,000
DVR views
331,000
DVR views
304,333
(fewest of
2016)
3,754,000 3,844,000 3,311,000 3,640,000
(-7.0%)
17 4/25/16 2.20 3,263,000 3,184,000 2,938,000 3,128,333
358,000 370,000 384,000 370,667
3,621,000 3,554,000 3,322,000 3,499,000
(yr-low)
18 5/2/16 2.35 3,458,000 3,457,000 3,383,000 3,432,667
275,000
(#2 fewest)
300,000
(#2 fewest)
392,000 322,333
3,733,000 3,757,000 3,775,000 3,755,000
19 5/9/16 2.26 3,345,000 3,356,000 3,013,000 3,238,000
299,000 361,000 385,000 348,333
3,644,000 3,717,000 3,398,000 3,586,333
20 5/16/16 2.27 3,376,000 3,302,000 2,894,000
(fewest ’16)
3,190,667
310,000 352,000 383,000 348,333
3,686,000 3,654,000 3,277,000
(fewest ’16)
3,539,000
21 5/23/16
Post-PPV
2.29 3,359,000 3,332,000 3,115,000 3,268,667
338,000 340,000 364,000 347,333
3,697,000 3,672,000 3,479,000 3,616,000
22 5/30/16
Mem. Day
2.19 3,282,000 3,324,000 3,081,000 3,229,000
360,000 402,000 473,000
(#2 DVR yr)
411,667
(#4 DVR yr)
(12.7% – #2)
3,642,000 3,726,000 3,554,000 3,640,667
23 6/6/16 2.28 3,371,000 3,490,000 2,903,000 3,254,667
281,000 390,000 362,000 344,333
3,652,000 3,880,000 3,265,000 3,599,000
24 6/13/16 2.03 3,043,000 3,109,000 2,758,000 2,970,000
314,000 374,000 361,000 349,667
3,357,000
(Yr Low)
3,483,000
(Yr Low)
3,119,000
(Yr Low)
3,319,667
(Yr Low)
25 6/20/16
(post-MITB)
2.44 3,420,000 3,562,000 3,420,000 3,467,333
304,000 334,000 395,000 344,333
3,724,000 3,896,000
3,815,000
3,811,667
(+14.8%)
26 6/27/16 2.21 3,096,000 3,173,000 3,011,000 3,093,333
324,000 350,000 364,000 346,000
3,420,000 3,523,000 3,375,000
3,439,333
SECOND QUARTER AVERAGE 2.33 Rating 3,404,615 3,438,077 3,133,769 3,325,487
323,462 360,692 393,615 359,256
3,728,077 3,798,769 3,527,385 3,684,744

 

Be the first to comment

Leave a Reply

Your email address will not be published.


*